A happy and sustainable family and community.
Sustainability for the community means that over the long term the local economy, society, traditions, native culture, and natural environment, do not deteriorate and become more sustainable than in the current situation.
We endeavour to create a happy and sustainable environment for the smallest possible organisation and our closest stakeholders; families. We expand this to incorporate partner organisations and all those who work together with us. By doing so, we believe this will lead to a happy and sustainable community that can become a model for other local communities in Japan.
Communication of our precious local culture. In particular, the ways in which our culture can benefit the world.
Maintenance of tradition through sharing local experiences. Our work supports and maintains local culture and businesses, for example pilgrim lodges and hotels, Shinto Shrines, Buddhist Temples, and local food culture including farmers. We donate either 10% of our profit, or 1% of sales, whichever is bigger, to the local community.
Promotion of peace. As the world becomes more global, tensions can arise. By sharing indigenous traditions with a global audience, we believe it creates a path to understanding and peace.
TREK WITH YAMABUSHI: WINTER ON MT HAGURO
Walking in the holy mountains with a Yamabushi guide has long been a way to seek purification and to feel restored. While most people come to Mount Haguro to seek spiritual solace in nature during the green seasons, this is a special opportunity to follow in the footsteps of pilgrims in the quiet and the snows of winter.
OUR LOCAL GUIDES
Born locally, Mr. Ueno is the youngest son in the family of monks of a Zen temple in Kobato, Tsuruoka City. Af …
Born and raised at the foot of Mount Haguro, Mr. Hayasaka is the 17th generation proprietor of Daishinbo Pilgr …
Mr. Otomo was born in Misuzawa, Tsuruoka City, and as a child, dreamed of becoming a voice actor. He started h …
Born in Tokyo, Mr. Shinozaki had an isolated childhood, living as a hikikomori (shut-in), seeking meaning for …
Yabase, Tsuruoka, Yamagata, Japan
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Megurun aims to support sustainable rural communities. To achieve these aims, we gained a travel agency license registered with the governor of Yamagata Prefecture: Region 282.